مفهوم نظام المعلومات و مكوناته الأس

مفهوم نظام المعلومات و مكوناته الأساسية

إن المعلومات التي يحتاجها مدير التسويق تعتمد على ما يواجهه من مشاكل و متغيرات تتسم بالاستمرارية، و من ثم فإن عملية جمع البيانات ينبغي أن تكون عملية مستمرة وفق نظام معين، وهو ما تم تداركه أخيرا من قبل منظمات الأعمال الحديثة و التي بدأت في السعي إلى إنشاء نظام معلومات تسويقي يوفر المعلومات اللازمة لإتخاد قرارات تسويقية فعالة، هذا ماجعل المديرون يعتبرون المعلومات مورد يضاف إلى موارد المنظمة.
و من العوامل التي أدت على زيادة الاهتمام و الحاجة لنظام المعلومات التسويقية ما يلي:

1. الارتفاع في:
• درجة التدخل الحكومي في ميدان الأعمال.
• درجة التغير في الأسواق.
• تكلفة الدخول في ميادين استثمار و أعمال جديدة.
• معدل التغير التكنولوجي.
• درجة المنافسة.

2.الانخفاض في:
• عرض الطاقة.
• كمية و نوع بعض موارد الإنتاج الأخرى.

3.التحول من:
• الأسواق المحلية إلى الأسواق الدولية(خدمة السواق الدولية).
• المنافسة السعرية إلى أنواع أخرى من المنافسة(التمايز، التمييز، طرق التوزيع....).

النتائج (الإنجليزية) 1:

The concept of information system and its basic components The information needed by the Director of marketing relies on its problems and variables are characterized by continuity, and thus the process of data collection should be an ongoing process under a particular regime, which was finally resolved by modern business organizations that began the quest to create a marketing information system provides the necessary information to decide effective marketing decisions, the managers considered leaving information resource is added to the resources of the organization. And of the factors that have led to increased interest and need for marketing information system: 1. in height:• The degree of government intervention in business.• The degree of change in the markets.• Cost of entry in the fields of investment and new business.• The rate of technological change.• The degree of competition. 2. decrease in:• Energy supply.• The amount and type of some other production resources. 3. shift:• Local markets to international markets (international market).• المنافسة السعرية إلى أنواع أخرى من المنافسة(التمايز، التمييز، طرق التوزيع....).

النتائج (الإنجليزية) 2:

The concept of the information system and its basic components that the information needed by the director of marketing depends on what faced problems and variables characterized by continuity, and then the data collection process should be a continuous process in accordance with the particular system, which has finally been remedied by modern business organizations and which began in the quest to create a marketing system that provides the necessary information for effective marketing decisions Tak information, this is what made ​​managers consider resource information is added to the organization's resources. and of the factors that led to increased interest in and need for marketing information system as follows: 1. Rise in: • the degree of government intervention in the business field. • the degree of change in the markets. • the cost of entry in the fields of investment and new business. • the rate of technological change. • the degree of competition. 2.alankhvad in: • energy supply. • amount and type some other production resources. 3.althol of: • the local markets to international markets (international drivers Service). • price competition to other types of competition (differentiation, discrimination, methods of distribution ....).

النتائج (الإنجليزية) 3:

The concept of information system and its basic components

The information needed by the marketing manager relies on its problems and variables of a sustained, and the process of data collection should be continue according to a certain order, which were finally cured by business organizationsAnd they began to seek the establishment of a marketing information provides information for Latkhad effective marketing decisions, this is where the managers perceive the information resource is added to the resources of the organization..
and the factors that have led to increased interest and the need of the information marketing:

1. :
increases the degree of government intervention in business.
-
the degree of change in the markets. • cost to enter and work in the fields of investment the new. "The rate of technological change and competition. The class
.

2. The decline in:
-
energy supply. The quantity and kind of some other production resources.

:
3. The transformation of the domestic markets to international markets (International) service to drivers. "Other types of price competition to competition, differentiation, discrimination and distribution methods...). "