النتائج (
الإنجليزية) 3:
[نسخ]نسخ!
Risk averseness is the propensity to avoid taking risks, and is generally regarded as a personality variable (Zinkhan & Karande, 1991).When a consumer makes a purchase decision, higher risk indicates greater consequences and a higher degree of inconvenience if the decision was a mistake (Batra & Sinha, 2000). Thus, the risk that consumers perceive can powerfully influence their behavior.Burton et al. (1998) suggested that consumers who are more riskAverse would be less prone to purchase counterfeits.In addition, Peterson and Wilson (1985) confirmed that risk-averse consumers are more likely to purchaseRelatively expensive products to reduce the risk of purchasing counterfeits.ThusWe proposed the following hypothesis:5: Hypothesis Consumers high level of risk averseness will have a negativeInfluence on their attitude toward CSGs.
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