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The Institutional Vision Statement
The institutional vision statement is one of the most important components of a Strategic plan. The vision statement is an institution's clear description of what it intends to become within a certain timeframe. The vision statement defines the institution's strategic position in the future and the specific elements of that position with relationship to the mission statement. In some cases, the vision is that of one leader at the campus. Often this leader is the president, but the vision can sometimes come from an academic vice president or provost. Usually However, the vision is Reviewed and revised by members of the campus community, Especially the Strategic planning committee.
Vision Statements Benefit the planning process by Providing everyone in the institution with the same vision of the future. If the purpose of the planning process is to align mission, vision, goals and resources, it is critical to ensure those who will be called upon to implement the strategic plan are all "pulling in the same direction". This is especially true if the vision statement is really a reflection of one person's vision for the institution. In this case, it is in the best interests of the institution to Provide Stakeholders with an Opportunity to "own" the vision, Either thru review and revision of the statement or some form of early input into the Draft statement.
The mission and vision Statements provide the two ends of an analytical view of the institution from which the strategic plan is developed. The mission and vision Represent envisioned and the current state of the institution The Strategic plan is used to bridge the gap Between the two.
It is Regularly assumed by members of the campus community That a vision statement can only be produced if market research has conducted Been to determine what educational needs are not being met by peer and aspirational institutions. This perception is only partially true. In fact, market research is more effective if it is conducted after the vision statement has been written and approved. What is needed to complete a strategic plan s, more often, an environmental scan. The differences Between an environmental scan and market research are Explained in Section Eight, "A Table of Troublesome Terms".
One of the most curious problems with writing a vision statement comes When Those writing the statement have to Decide Whether the verbs in the statement are present or future tense. There are so many subtle implications for either approach, and it is often the case that the strategic planning committee will write the vision statement in one tense and then change it to the other. I do not speak English but I used Google translator
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